What’s in a brand? For the world’s multinationals a winning brand can mean global acclaim, wild popularity and huge revenues – but a lacklustre identity can mean ridicule, financial disaster and, sometimes, failure.

For freelancers and contractors the same can be true – just on a much smaller scale. Find a brand that resonates and you’re sure to pick up more work because of it; but there’s much more to personal branding than a company name and a snazzy logo. It’s about selling yourself, your skills and the benefits you can bring to a potential client.

Our MD Darren spoke about just this at Freelancer Moneybox, a free event for independent professionals looking to up their financial game. Watch the video below to learn all about how to tune your brand, and up your day rate in the process.