Crunch online accounting has been such a huge success that it’s attracted a second round of investment from big-name entrepreneurs Michael van Swaaij and Paul Birch.

The financial backing is further proof of how successful Crunch has been in changing the way that small businesses do their accounts. The full integration of expert accounting advice and super-smart online technology really has proven to be THE accountancy model for the 21st century!

Former Skype chairman Michael van Swaaij was glowing in his praise of Crunch’s revolutionary approach to accounting.

“People thought Crunch.co.uk’s founder Darren Fell was crazy when he set out to establish an online accounting service that did everything a traditional accountant did,” said Michael. “But then he got the backing of myself and Paul in October 2009 and the business is already at break-even. Every customer has been stunned by the simplicity of the service. Crunch.co.uk is changing the face of small business across the UK.”

The new investment means that Crunch is now valued at £4m and means that customers can expect their accounting to get even easier. That may seem hard to believe but with new incredibly quick annual account processes just around the corner, and incredibly smooth bank reconciliation features not far away, things can only get easier.

“This second round of investment will fuel Crunch.co.uk’s growth as we get ready to scale our business up to serve thousands of freelancers, contractors and small businesses,” said Crunch MD Darren Fell.

“Essentially the business has thoroughly proved its unique concept of expert accountants integrated with the latest online easy-to-use accountancy technology. Michael, Paul and our other investors, are elated with the proven success of Crunch.co.uk’s service,” he exhulted.