If you were watching rugby’s LV Cup final last weekend, you might have spotted a rather apt logo lurking in the background. As Gloucester won the trophy by defeating Newcastle 34-7, Crunch won over spectators during its first foray into the world of high profile advertising.

All we needed was for someone to go ploughing head-first thorough the advertising board and it really would have been Crunch time!

As Crunch founder Darren Fell watched in attendance, he reflected on how far Crunch has come since launching in April 2009:

“We’ve grown at an exceptional pace since launching less than two years ago, reaching break-even point last October,” he said. “What this advertising represents is the next stage in showcasing our innovative online accounting service to small businesses across the UK.”

The Brighton-based firm was valued at £4 million last year following a further £500,000 investment from entrepreneurs Paul Birch, co-founder of Bebo, and former Skype chairman Michael van Swaaij.

So, how did Darren rate the campaign?

“The match was played in front of almost 7,000 spectators and went out live on Sky Sports 4,” he continued. “We’ve already seen a spike of interest from freelancers and small business owners who also happen to be passionate rugby fans.”

Images courtesy of a happy snapping Crunch MD.