Crunch founder Darren Fell has written a brilliant column about how the internet and ‘cloud-computing’ has made self-employment easier than it’s ever been before.

Whereas in the past, the costs of marketing and other business functions could be pretty substantial, now setting up a website and having a strong market presence can be done largely for free.

However, it’s not just about cost – it’s also about efficiency and ease of doing business. Cloud computing (where you can have documents and services stored online rather on a single computer) plays a key role in this, as Darren explains:

“The biggest revolution in working practices has been the internet. You’re no longer tied to a single place or restricted to carting your work around with you at all times.”

“Cloud computing and cloud services enable workers to store files and carry out vital business functions without having to fork out for expensive solutions stuck in the old world.”

Mobile technology is also another technological factor which is giving small start-ups an easy method of keeping on top of their day-to-day business processes. So, you might be sending a quick email to a client, researching a potential customer, or tweeting your industry expertise; all while on the bus. No journey time ever need be wasted.

With Crunch being an online accountancy service, freelancers and contractors can also update their accounts quickly and easily wherever they might be. It’s a new era of ‘accounting in the cloud’ which is empowering business owners to do their accounting at their own leisure.

“We merge a team of highly qualified accountants with easy-to-use state-of-the-art online software. The end result is that small businesses, freelancers and contractors don’t have to employ an expensive traditional accountant to do the books and they don’t have to spend hours doing boring business admin like sending out invoices. A few clicks online and it’s done,” said Darren.

The column featured in the business supplement of The Argus newspaper.