With the increasing prevalence of Android handsets and iPhones, it’s easy to forget there are other mobile operating systems out there. Yesterday, Nokia announced a new campaign attempting to rectify that situation, offering UK business free Lumia handsets to trial in a bid to wean commercial users from the teats of Google and Apple.
Running Windows Phone, the handsets “seamlessly integrates with Microsoft including SharePoint, Lync, SkyDrive, Outlook and Office.” Successful applicants will get their hands on Lumia 520, 625 and 925 handsets as well as a “highly personalised service pack.” Only 200 trial packs are available, and lucky recipients will be able to test drive their Lumia handsets for 4 weeks, after which they can register their business for an enterprise package and keep them, or else return the phones to Nokia.
Given Microsoft has around 90% of the enterprise productivity software market (primarily through desktop Windows and Office packages), large Corporate deployment of Windows Phone would seem a logical choice – however the power of BYOD (Bring Your Own Device) has seen most business users simply having their personal smartphone pull double-duty as a business workhorse.
With Microsoft’s brand new CEO Satya Nadella aiming to turn the company’s mobile fortunes around, and their acquisition of Nokia’s handset business almost complete, these tentative first steps toward wooing the UK business community could be vitally important.
Those wishing to kick the tyres on a new Lumia handset can sign up on the Nokia site.