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Startup Funding – What Are Your Options?

So you’ve got your business idea in place – congratulations! You’re probably raring to get started in your exciting new venture – but before you get too giddy, it’s wise to be absolutely sure of where your startup funding is coming from.

Getting the right startup funding in place early can help you set up your company faster, and more securely – but where should you look?

Here’s a quick run-through of the startup funding options available to you if you’re over 18 and live in the UK.

Startup Loan

If you’re looking to start or grow a business, you might be eligible to apply for a Government-backed personal loan via Start up Loans.

Applicants work on their business plan with a mentor before pitching to a panel for their loan. All owners or partners in a business can individually apply for up to £25,000 each, with a maximum of £100,000 available per business.

The average loan is around £5,000, and needs to be paid back within five years. It’s unsecured too, so there’s no need to put forward any assets or guarantors to support an application.

If you’re successful you also get 12 months of free mentoring and some exclusive business offers to help you along the way.

Seed Enterprise Investment Scheme

The Seed Enterprise Investment Scheme (SEIS) allows business investors to claim generous tax reliefs on funding of up to £100,000 in a single year, making you a far more attractive option for investment. To qualify you must have been trading for less than two years.

Prince’s Trust

The Prince’s Trust supports young people aged 18 to 30 who want to set up their own business. You can apply to get £1000 to £5000 if you are unemployed or working less than 16 hours a week.

You can’t apply if you’re on your gap year, if you’ve graduated for an undergraduate degree less than six months ago, or if you have a postgraduate degree or professional qualification.

Local schemes

Local authorities also provide schemes aimed at startups in their area – you can search for schemes local to you using the Government’s Business Finance and Support Finder Business Finance and Support Finder.

Additionally, blue-chip companies offer funding across a variety of sectors. Better Business Finance will help you find the right financial support to meet your business needs; they also host nationwide events aimed at startups and small businesses.

New Enterprise Allowance

The New Enterprise Allowance (NEA) is a scheme designed to help the long-term unemployed back to work by helping them set up their own business. If you’ve got a feasible business plan, you might be entitled to a designated business mentor and a weekly allowance worth up to £1,274 over 26 weeks.

According to the Government’s guidelines, to be eligible you need to be over 18 and receiving one of the following benefits:

  • Jobseeker’s Allowance (or your partner does)

  • Employment and Support Allowance (or your partner does)

  • Income Support, if you’re a lone parent, or you’re sick or disabled

You may also be eligible if you receive Universal Credit, including if you’re already self-employed.

Find out more about the New Enterprise Allowance here.


Rather than take a hefty loan from the Government or a financial institution, crowdfunding allows ordinary members of the public to back your idea by pre-ordering a product, by purchasing equity in your company, or contributing towards a low-cost loan.

If you’re looking to go the pre-order route, Kickstarter is the place to look. If you want to sell a stake in your company check out Crowdcube or Seedrs. If you want a crowd-powered loan, RateSetter is a good bet.

Many companies have used crowdfunding to enormous success, including these rather bizarre examples.

Traditional Bank Loans

The chances of a loan application for a startup being declined by a bank is notoriously high, especially since the financial crisis. That’s why if you’re hoping to get one, you need to be able to provide a clear, well thought out business plan explaining how you would use the money. This will also help you work out how much is a sensible amount to borrow.

Having a good credit rating will also greatly increase your chances.

Of course, remember to shop around. Having existing accounts with a particular bank doesn’t mean you can’t explore the market.

If you need help putting a business plan together, check out our free guide – How to write a business plan


Borrowing from friends and family

Borrowing from friends and family is a very common way to start a business, be it a few hundred pounds for a laptop of tens, or thousands in exchange for a chunk of equity. Treat this in the same way you would treat any other approach to funding – even your loved ones won’t appreciate being taken for granted.

Prepare a business plan and make your case, specifying how long you need the money for and explain how their funds will be used to grow your company. You will need to convince them to invest in the same way you would for any other grant or loan. And it’s good practice to ensure you document the business agreement. It could save you an awkward conversation later on.

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