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Typically speaking, a freelancer is a single person offering a service. Some clients like this idea, whereas others prefer to work with an agency that can provide a lot of talented people through a single point of contact.
However, as a freelancer there are still ways to capture these potential clients – the ones who would prefer to work with an agency. It’s all about how you market yourself, so…
…would you be better off marketing yourself as an agency, rather than a freelancer?
Most would say that a freelancer is one person, while an agency is formed of many people. However, what if a single freelancer has a valuable network of contacts to refer clients to? Surely if they can offer the services of a whole team of talented individuals then their value increases? Are they still ‘just’ a freelancer?
Often an agency is run by one person and their entire ‘staff’ page consists of photos of freelancers who do the actual work. The agency is basically then just a network of freelancers, managed by one key person. This begins to look very similar to the first scenario.
The lines can become blurred, but as your choice will affect everything from the rates you can charge to the clients you will appeal to, it’s wise to consider the advantages, disadvantages and perceptions of both freelancers and agencies before making a decision.
I figured that if I was going to help other small businesses compete with the big guys through being different, then I would do the same. Don’t be bound by conventions. One of the benefits of working for yourself is that you can make your own decisions.
This article was written by Lauren Smith. Lauren is a freelance copywriter and marketing specialist who offers an agency-style service. Visit www.theoriginalwordsmith.co.uk to see how she does it.
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