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About Us

How Crunch was born

In the summer of 2007, veteran accountant Steve Crouch was toying with the idea of an online accounting system built with modern cloud software, designed specifically for freelancers, contractors and small businesses.

After meeting entrepreneur Darren Fell, who had himself suffered at the hands of expensive traditional accountants, the foundations for Crunch were laid.

Together they realised that through intelligent use of software much of the expense and uncertainty of traditional accounting could be avoided. Real time tax liability calculations, transparent reporting and an on-call human team could all be delivered for a flat monthly fee. Crunch launched in the spring of 2009, and just 5 years later became a Top 100 firm.

“Excellent service, software easy to use, makes doing the accounts enjoyable” – Raymond Brand, Enlight Electrical Services Limited

Meet the team

Michael Van Swaaij, Crunch Chairman

A technology sector stalwart, Michael has held management positions at some of the world’s largest digital firms, including AOL, eBay and PayPal. This culminated in Michael being named CEO of Skype in 2007 and Chairman in 2008, before his departure at the end of 2009. Michael provides top-level guidance to the Crunch board, as well as invaluable mentorship to our management team.

Darren Fell, co-founder and Managing Director

Bored after 14 years in the telecoms industry, Darren founded email marketing company Pure360 in 2001. Pure360 successfully scaled and became one of the top three specialist digital marketing firms in the UK. In 2007, having suffered at the hands of traditional accountants, Darren turned his attention to the world of online accounting, and Crunch was the result.

“Quick and easy, I can concentrate on my business and there’s no nasty surprises at the end of the year.” – Clare Devlin, Devlin Design Limited

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