Authors • 

Darren Fell

Darren Fell

In 2007, having suffered at the hands of traditional accountants, Darren started Crunch to disrupt and modernise the accounting industry. Darren is a passionate advocate of entrepreneurialism and supporting micro-businesses, and steers Crunch's strategy and culture as CEO.

Darren has day-to-day responsibility for the running, expansion and success of the online accountancy company, overseeing the sales and marketing teams, talking to customers, and developing new services and channels.

Darren has been named ‘Entrepreneur of the Year’ by Sussex Business Awards, and is also a past winner of the ‘Innovation in Business’ accolade at the Brighton and Hove Business Awards.

Accreditations & Qualifications

  • Crunch Founder and CEO
Darren Fell


Darren Fell

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Darren Fell

Crunch smash £600k crowdfund target, image of crowdfund total | Crunch
News and opinion

Learn how Crunch raised over £1 million through Crowdfunding.

Exclusive Crunch discounts now available to Crowdfund investors, image of someone savouring their discount | Crunch
News and opinion

Crunch reveals loyalty discount programme for Crowdfunding investors.

Software and service: The accountant is DEAD, long live the accountant!, image of a golden King chess piece | Crunch
News and opinion

Learn how Crunch have evolved and are no longer just an accountancy firm.

Crunch launch crowdfunding campaign, image of the Crunch team | Crunch
News and opinion

Crunch announces inaugural Crowdfunding campaign, available on the Seedrs investment platform.

Accountancy automation: How Crunch became head of the pack, image of people using their phones | Crunch
News and opinion

Explore how Crunch has been a pioneer in accountancy automation.

What awards have Crunch won?, image of Darren Fell accepting an award | Crunch
News and opinion

Crunch have won awards ever since our inception in 2009 - here's a complete rundown of every award we've won.

QuickBooks vs. Xero vs. Crunch: which is better?, image of someone toppling a king in chess | Crunch
News and opinion

Crunch has been competing with Quickbooks and Xero for over a decade. They may be bigger, but we're certain we're better!

Crunch's guide to the new government Job Support Scheme | Crunch - Image of a waiter sanitising a table
Get paid

The government have announced the Job Support Scheme to protect viable jobs in businesses who face lower demand over the winter months due to COVID-19.

Crunch's open letter to the Chancellor asking for more support for limited company directors and the self-employed - image of the entrance to Downing street | Crunch
News and opinion

Crunch has written to the Chancellor providing analysis and feedback from clients, which we believe justifies a widening of the government’s grant support.

Brighton beach
News and opinion

What makes Brighton an exciting place to launch a small business? Is it the sea air, or is it that the city is the creative and digital hub of the South?

A freelance copywriter
Running a business

All visitors from Crunch who complete the free online legal health check will get access to unlimited free legal documents from Lawbite for eight weeks.

Crunch launch simple bookkeeping software Crunch Free - Promotional image of Crunch Free on a mobile
News and opinion

Crunch are delighted to announce the launch of our simple, online bookkeeping software for limited companies and sole traders, Crunch Free!

How to find the right business partner
Becoming self-employed

You think you may have found the one - but how do you know whether your new prospective business partner is someone to commit to?

Young business owners
News and opinion

Research has shown that business owners are younger now than previous years when they decided to set up their own business. We take a look.

Protect yourself with these contract samples - Crunch - Image of a contract

Laying out the details of the relationship with your client and what is expected from both parties, ensuring you are paid on time and in full.

Running a business

We take a good look at the different websites and resources providing useful information to those wanting to go it alone and become self-employed.

How much does it cost to hire an employee?, image of a handshake | Crunch
Running a business

Making the decision to hire employees is a big one for any small business, so it's good to weigh up the costs, so you're aware of how much you're looking at

Why business owners love us

Milind Barve

January 24, 2022

One of the best online accountants. I ran two Limited Companies with Crunch. An amazing experience, I would definitely recommend.


Annie Munday

January 24, 2022

Crunch are fantastic. Always there to support you, which is especially useful when you are a new business owner. Super fast and reliable service.



January 21, 2022

Crunch has always provided me with a great service. I have repeatedly recommended them to my friends.


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