Authors • 

Darren Fell

Darren Fell

In 2007, having suffered at the hands of traditional accountants, Darren started Crunch to disrupt and modernise the accounting industry. Darren is a passionate advocate of entrepreneurialism and supporting micro-businesses, and steers Crunch's strategy and culture as CEO.

Darren has day-to-day responsibility for the running, expansion and success of the online accountancy company, overseeing the sales and marketing teams, talking to customers, and developing new services and channels.

Darren has been named ‘Entrepreneur of the Year’ by Sussex Business Awards, and is also a past winner of the ‘Innovation in Business’ accolade at the Brighton and Hove Business Awards. 

Accreditations & Qualifications

  • Crunch Founder and CEO


Darren Fell

Social Media Links

All articles by

Darren Fell

What awards have Crunch won?, image of Darren Fell accepting an award | Crunch
News and opinion

Crunch have won awards ever since our inception in 2009 - here's a complete rundown of every award we've won.

QuickBooks vs. Xero vs. Crunch: which is better?, image of someone toppling a king in chess | Crunch
News and opinion

Crunch has been competing with Quickbooks and Xero for over a decade. They may be bigger, but we're certain we're better!

Get paid

The government have announced the Job Support Scheme to protect viable jobs in businesses who face lower demand over the winter months due to COVID-19.

Crunch's open letter to the Chancellor asking for more support for limited company directors and the self-employed - image of the entrance to Downing street | Crunch
News and opinion

Crunch has written to the Chancellor providing analysis and feedback from clients, which we believe justifies a widening of the government’s grant support.

Brighton beach
News and opinion

What makes Brighton an exciting place to launch a small business? Is it the sea air, or is it that the city is the creative and digital hub of the South?

A freelance copywriter
Running a business

All visitors from Crunch who complete the free online legal health check will get access to unlimited free legal documents from Lawbite for eight weeks.

Crunch launch simple bookkeeping software Crunch Free - Promotional image of Crunch Free on a mobile
News and opinion

Crunch are delighted to announce the launch of our simple, online bookkeeping software for limited companies and sole traders, Crunch Free!

How to find the right business partner
Becoming self-employed

You think you may have found the one - but how do you know whether your new prospective business partner is someone to commit to?

Young business owners
News and opinion

Research has shown that business owners are younger now than previous years when they decided to set up their own business. We take a look.

Protect yourself with these contract samples - Crunch - Image of a contract

Laying out the details of the relationship with your client and what is expected from both parties, ensuring you are paid on time and in full.

Running a business

We take a good look at the different websites and resources providing useful information to those wanting to go it alone and become self-employed.

How much does it cost to hire an employee?, image of a handshake | Crunch
Running a business

Making the decision to hire employees is a big one for any small business, so it's good to weigh up the costs, so you're aware of how much you're looking at

Why business owners love us


September 2, 2021

James Faalvey who is an accountant was fantastic during our long call. He was very knowledgeable. Helped to understand my personal situation and gave me advice accordingly. He was detailed, thorough and very patient as I had a lot of questions. I really appreciated his expertise and guidance.


Alina Z

September 1, 2021

I recently switched to Crunch premium, and it has been great experience. My account manager is Aidan, and he really makes accounting not so horrible! Greatly recommend! The app is also very easy to use!



August 27, 2021

Phil and Karly at Crunch Mortgages really helped make our lives easier as we decided on our forever home. Unfortunately due to complications we had to restart the process with 3 different properties and they were both extremely supportive, providing us with updated figures and documents and continuously checking in with the progress made. We finally completed today and could not be happier with the service we received.


Running a business can be confusing. We're here to help.

We’ve got over 10 years experience and have helped over millions of businesses with guidance and advice. Our knowledge articles, jargon-free business guides, handy videos and helpful tools and calculators will help answer all your questions. We’ve even got a free self-employed community, Crunch Chorus, with over 50,000 members just like you.