Best Linkedin profile tips for freelancers, contractors and small businesses - Crunch
Picture of crunch software on mobile

Professional Bio Templates & Examples

Create a compelling professional narrative for a proper, attention-grabbing introduction.
Website bios
Speaker intros
Professional Profile

LinkedIn is increasingly the place to be if you’re looking to find new work. Put a little time and effort into your LinkedIn profile, and freelancers, contractors, and the self-employed can boost their chances of landing a new client or contract.

With the help of some of the members of our supportive self-employed community, Crunch Chorus, this article runs you through the must-haves when refining your LinkedIn profile, ensuring you’re more likely to be discovered by recruiters and companies.

Nail your LinkedIn headline

The headline section is more than just listing your job title. Treat it as a way to clearly explain what you do. Don’t say “numbers magician” when you could say “accountant,” explains WordPress Developer Irune Itoiz. Consider also listing that you’re a contractor, freelancer or self-employed here.

Content Executive Nammie Matthews adds: “Your LinkedIn headline should be exactly that – use keywords (so recruiters can find you!) and imagine it follows on from ‘I am a…’ like you’re introducing yourself to someone you’re networking with.”

Sell yourself in your summary

The summary (or About section) is the place to sell yourself. Clearly lay out your background and skillset, and absolutely avoid buzzwords (such as ‘passionate’, ‘specialised’, ‘creative’ to name a few)! “Write about the problem you solve for your potential client! Not yourself,” explains Helen Ball, Director of Social Know-How.

Software Developer Matt Mecham adds: “Use the ‘About’ section to speak directly to your ideal customer. Outline the problem they likely have, press a few pain points and then outline how you will help them.”

Choose your LinkedIn profile photo wisely

This might seem obvious, but it’s probably best to avoid a holiday snap of you on a sun lounger as your profile picture on your LinkedIn profile. Instead, pick one that clearly shows your face – one that even your dear old grandma would be proud to display on her lounge shelf, for example.

You’ll want to choose an image which is between 400 (w) x 400 (h) pixels and 7680 (w) x 4320 (h) pixels – it can then be easily cropped via LinkedIn. Also consider uploading a background photo – usually 1584 (w) x 396 (h) pixels. This image sits behind your profile photo. It could be an example of some work you’ve done, the city you work in, or maybe even one of you beavering away on a project.

What are your job preferences?

Get this right and get discovered. Here you can outline the job titles that suit you best, the locations you’d be willing to work, how soon you can start, and the type of position you’d be open to taking: contract, remote, etc.

You also have the choice between having your availability for new work displayed publicly or just to recruiters. For most freelancers, the former would be absolutely fine – selecting this will even pop an ‘#OpenToWork photo frame’ on your profile. If however, you’re still in full-time employment, you might just want to show your availability to recruiters rather than your current boss, so bear that in mind!

{{tax-guide}}

Personalise your LinkedIn URL

Pretty simple change, this, but with just a few clicks you can customise your profile URL so it looks that little bit more professional, rather than including some jumbled numbers/letters.

Add skills

Treat this section as if it were a search engine. What might people type in when looking to recruit people with your skills? Think keywords! Take time to search through LinkedIn’s options and then pin three skills you’d like to feature in your profile.

Make meaningful connections on LinkedIn

Connecting with the right people can be key. But there’s a balance to be had when sending invitations. You don’t want to be going overboard and ultimately coming across like a bot. That said, connecting with decision-makers in business or industries that suit you can be hugely beneficial.

Should they accept your invitation request, sending them a private message is an option, but be careful not to come across spammy – it’s best to try and engage with content from your connections on your timeline to help warm up the relationship. Enjoyed an article someone posted? Tell them about it. Make yourself known.

Don’t be shy

Proud of some work that you’ve produced? Share it!

Senior Concept Artist/Illustrator Emily Abeydeera says: “Something I have found to really help my engagement is to post my work to the feed, this is slightly easier in creative fields (I’m an illustrator/concept artist). But I feel it would work well with other creative media – or anything directly related to your work! If it gets shared around a few peoples networks it can really catch the eye of recruiters!”

So, there you go! Now that you’re armed with this info, get your profile updated and hopefully opportunities will come flooding in. We’ve also got loads of other great resources to help you grow your business within our knowledge hub.

Speak to an accounting expert

If you're unsure what level of support you need, our friendly team are on hand to help you pick the right package for you.
Self Assessment tax returns done for you, from just £200 £150+VAT
Take the stress out of Sole Trader Accounting, for just 1%+VAT of your money earned. No monthly subscriptions! With CrunchONE
Share this post
Ross Bramble
Content Executive
Updated on
April 9, 2021

Knowledge Hubs

Take control of your accounts, today

Crunch’s effective software package includes being able to talk to an expert client manager and a Chartered Certified Accountant. You can count on Crunch to make you productive and profitable.

Save your seat! Live e-commerce webinar

Register and soak in the wisdom from top industry leader! June 27, 2024 1:30 PM
Dive into e-commerce basics
Expert industry insights
Practical tips and savvy tricks
Pro Tip
Want to know how much National Insurance you owe?

Find out exactly what you owe on your income in seconds with our free National Insurance calculator.

Pro Tip
Want to know how much mileage you can claim for?

Our free mileage allowance calculator can help you see in seconds what you could get back.

Pro Tip
Want to work out your income tax?

Find out what Income Tax and National Insurance you owe on your earnings with our free tax calculator.

Pro Tip
Want to work out what your Capital Gains Tax bill?

Our free Capital Gains Tax calculator shows what tax you owe on any property, stocks or gifts.

Pro Tip
Want to know how much dividend tax you owe?

Find out exactly what you owe on your investments in seconds with our free dividend tax calculator.

Pro Tip
Want to see what we're currently working on?

Our public roadmap shows what we're working on and what's coming next. You can even vote on what features we work on next!

Pro Tip
Your ultimate guide to stress-free taxes

Tackling taxes can be tough! Get our "Ultimate tax guide for the self-employed" now to make it easier.

Pro Tip
Claim your FREE ecommerce guide today

Curious how great accounting can boost your e-commerce business? Download our guide to discover 8 key ways!

Pro Tip
Unlock the secrets of Ltd company expenses

Don't miss out on potential tax savings - get access to our 'Limited Company Expense' guide today!

Pro Tip
Want to make sure you don't miss any tips?

Sign up to our newsletter for expert insights, tax news and other essential updates that will keep your business thriving. Subscribe now!

Pro Tip
Ready to save big on Ecommerce accounting?

Crush your current accounting and software fees by up to 60%. Put us to the test and watch your savings soar!

Pro Tip
Looking for a dedicated accountant?

Our Enterprise packages offer tailored support for you and your business. You can focus on your business, we'll crunch the numbers.

Pro Tip
Boost your business finances with our Ltd Company packages!

Award-winning software with support from expert accountants

Pro Tip
Take the stress out of Sole Trader Accounting

Just 1%+VAT of your money earned. No monthly subscriptions! With CrunchONE

Pro Tip
Get 25% off your Self Assessment

Get your tax return sorted by experts for only £150+VAT!

Pro Tip
Using cloud-based accountancy software to manage your finances gives any small business a big advantage!

At Crunch we provide affordable cutting-edge, easy-to-use software with real human support from expert chartered accountants. That’s probably why 81% of our clients would recommend Crunch.

Pro Tip
Want access to real expert accountants?

All our accounting packages include free access to Chartered Certified Accountants, so you can make confident business decisions without worrying about extra costs racking up.

Pro Tip
Get 25% off your Tax Return!

Crunch’s Self Assessment service provides an expert accountant to complete, check, and file your Self Assessment for you for just £150 +VAT.

Pro Tip
Did you know - We have a free plan that is great for sole traders and limited companies?

Why not see for yourself? It’s simple and easy to use and 100% free.