Let us take the stress out of Self Assessment
Get your tax return sorted by experts for only £200 £100+VAT!
Take the stress out of Sole Trader Accounting, for just 1%+VAT of your money earned. No monthly subscriptions! With CrunchONE
Boost your business finances with our Ltd Company packages! Award-winning software with support from expert accountants

Save your seat! Live e-commerce webinar

Register and soak in the wisdom from top industry leader! May 23, 2024 1:30 PM

How to market yourself as a locum doctor

Doctor with stethoscope on the desk
Picture of crunch software on mobile

Professional Bio Templates & Examples

Create a compelling professional narrative for a proper, attention-grabbing introduction.
Website bios
Speaker intros
Professional Profile

As a freelance or locum doctor, you are effectively now a business. If you want to get booked and get the rates you deserve, you should invest time in marketing yourself in the same way any other business would.

Locum contracts

First things first – contracts. If you’re looking for guidance on how to put together your locum contract, check out our “Locum Contracts and Agreements – what should they contain?” article.

Who are your customers?

Like any business, it is important to research your clients before you decide how you want to approach them for work.

The NHS Choices website is a good way to find out all you need to know about a surgery in your area. Look up the ones you are willing to travel to and understand their dynamics. For example, the number of doctors working there or the demographics they serve.

This will also give you an idea as to whether you want to work there or not. For example, if you have a special interest in diabetes this could be a real selling point for practices with diabetes clinics. A single-handed practice might not offer you the support you might be looking for and an inner city practice might be too much of a challenge if you are used to rural practices.

Don’t forget to do your own due diligence! Just as practices ask for references on you, you are completely entitled to check up on them. Ask around the local network of locums what certain practices are like to work for.

Get your name out there

Practices can’t employ you if they don’t know who you are. Get on their radar and make a good first impression. We recommend trying a variety of ways of marketing your services to practices.

Be distinctive

Think about ways you can differentiate yourself from other locums, perhaps make your own flyer or spend time making your CV look good.

Get business cards

Make sure to include your contact details, home telephone number, fax, mobile and email address. These are good take-home ways of reminding the practice who you are each time they look for a locum.

Get on mailing lists

There are often mailing lists run by people in the area updating doctors of the latest locum needs, find out if there is one in your area and get added to the list!

Go to educational meetings

These are often organised by PCTs and postgraduate centres. Here you can meet local GPs and also other locums who can be a great source of support if moving to a new area (the PCT can tell you who your local GP tutor is – they will give you information on when these are happening).

Get involved with sessional GP groups

There is a large network of sessional GP groups across the UK. They vary in format and joining requirements, but they are a great way to meet other locums and find out about the job role.

Consider getting your own website

This is a good way to look organised and on top of things when practices are looking at your CV. You can have your availability on there and your online CV. Practice managers are busy people, so making it easy for them to find your information is paramount.

Make it easy for practices to close the job

Make it easy for practices to employ you by having all of the information that they require to hand. If they like your CV and want to know more, make sure they can do this quickly so you can close the job – don’t let yourself down after you’ve got this far!

First and foremost are up-to-date and easy to find contact details of yourself and your referees. We cannot emphasise how important it is – be easy to contact and return surgeries’ calls. If you don’t, practices might just call the next locum on the list!

Save your seat! Live e-commerce webinar

Register and soak in the wisdom from top industry leader! May 23, 2024 1:30 PM
Dive into e-commerce basics
Expert industry insights
Practical tips and savvy tricks

Speak to an accounting expert

If you're unsure what level of support you need, our friendly team are on hand to help you pick the right package for you.
Self Assessment tax returns done for you, from just £200 £100+VAT
Take the stress out of Sole Trader Accounting, for just 1%+VAT of your money earned. No monthly subscriptions! With CrunchONE
Boost your business finances with our Ltd Company packages!
Award-winning software
with support from expert accountants
Share this post
Ross Bramble
Content Executive
Updated on
October 8, 2020

Knowledge Hubs

Take control of your accounts, today

Crunch’s effective software package includes being able to talk to an expert client manager and a Chartered Certified Accountant. You can count on Crunch to make you productive and profitable.
Picture of crunch software on mobile

Professional Bio Templates & Examples

Create a compelling professional narrative for a proper, attention-grabbing introduction.
Website bios
Speaker intros
Professional Profile

Unlock Your Free Limited Company Expense Guide!

Expert Insights
Actionable Tips
Strategic Advice

Save your seat! Live e-commerce webinar

Register and soak in the wisdom from top industry leader! May 23, 2024 1:30 PM
Dive into e-commerce basics
Expert industry insights
Practical tips and savvy tricks
Pro Tip
Boost your business finances with our Ltd Company packages!

Award-winning software with support from expert accountants

Pro Tip
Take the stress out of Sole Trader Accounting

Just 1%+VAT of your money earned. No monthly subscriptions! With CrunchONE

Pro Tip
Get 50% off your Self Assessment

Get your tax return sorted by experts for only £100+VAT!

Pro Tip
Using cloud-based accountancy software to manage your finances gives any small business a big advantage!

At Crunch we provide affordable cutting-edge, easy-to-use software with real human support from expert chartered accountants. That’s probably why 81% of our clients would recommend Crunch.

Pro Tip
Did you know - you have access to a Chartered Certified accountant for free on our paid subscriptions?

Book a call with our one accountants and get your questions answered. Just £24.50 +VAT for Crunch Free users.

Pro Tip
Get 50% off your Tax Return!

Crunch’s Self Assessment service provides an expert accountant to complete, check, and file your Self Assessment for you for just £100 +VAT.

Pro Tip
Did you know - We have a free plan that is great for sole traders and limited companies?

Why not see for yourself? It’s simple and easy to use and 100% free.