Business Man hurdling

Many people dream of breaking free from corporate employment and starting their own business. Finding freedom as an independent entrepreneur. At Crunch, helping people in this drive for freedom is at the very core of our ethos.

However, although going it alone on the journey of entrepreneurship is thrilling and exciting, one of the most daunting challenges faced by aspiring business owners is the quest for the perfect business idea. 

The sheer magnitude of possibilities can be overwhelming, leaving even the most enthusiastic entrepreneur feeling stuck in a whirlwind of uncertainty. 

So many options, but how do you choose the right one?

Fear not, for in this guide, we will unravel the mystery of generating innovative business ideas and provide you with a roadmap to kickstart your entrepreneurial dreams.

1. It Starts with You

Before delving into the vast sea of potential business opportunities, the first step is to turn the spotlight inward. Your passions, interests, knowledge, and expertise are the foundational building blocks upon which your business will thrive. 

Leveraging your natural expertise and lived experience gives you a powerful advantage in the world of self-employment. Not least for the added motivation you will have at times when an extra input of hard-work is required to build your business.

Quite frankly, if you don’t have some kind of real personal attachment to your business concept, then there’s really no point in pursuing it.

A quote from Britain’s best known business magnate, Sir Alan Sugar, makes this crystal clear,

“Love what you do and do what you love, otherwise you will become unhappy and self-defeating”
  • Think about what truly ignites your enthusiasm, what keeps you awake at night with curiosity, and what you believe the world needs. This introspective journey can uncover hidden gems that might evolve into groundbreaking business concepts.
  • Explore your interests, hobbies, and skills that bring you joy. Often, aligning your business with your personal affinities creates a genuine and sustainable venture. Take a look at these 10 examples of ordinary people who have done just that.
  • Are there particular activities that you enjoy and participate in? Or specific cultural or educational subjects that fascinate you? These are usually where most inspired business ideas come from.
  • Identify underserved needs within your own life. The best business ideas often spring from addressing challenges you encounter in your daily routine. If you've encountered a certain problem that is not currently solved by an existing company, chances are others have as well.

Venture into different niches and industries. Explore areas that intrigue you, it’s the right blend of interest and opportunity that could lead to a thriving business.

An inspiring example of someone who built a wildly successful business from an idea borne out of necessity is Julie Deane, founder of Cambridge Satchel Company.  She started making satchels as she couldn’t find a durable, stylish school bag that replicated the ones worn by pupils at Hogwarts in the Harry Potter films. 

Long-story-short, she went from making bags for friends and family, to having her products stocked in boutique stores, featured in leading fashion magazines and displayed on the catwalks of New York, Paris and Tokyo.

Turning a £600 kitchen-based startup into a £50m empire within five years. 

2. Get your ideas down on paper (Brainstorm)

Once you've honed in on potential areas of interest, it's time to brainstorm ideas. This creative process can take various forms, such as mind mapping, brainstorming sessions, or even solo contemplation walks. The goal is to generate a pool of potential concepts that align with your passions and solve genuine problems.

  • Simply jot down your ideas on paper, create digital mind maps, or utilise modern brainstorming techniques with friends or colleagues. These methods can stimulate your creativity and uncover unique angles. This list of brainstorming templates is highly useful for this.

Here are a couple of effective techniques you can try that work well when done individually or collectively:

Mind Mapping

Mind Maps are a powerful technique for organising information, linking related ideas, and capturing the natural flow of thoughts during a brainstorming session. Visualising ideas and concepts on a Mind Map allows you to present your thoughts in a clear and straightforward manner, closely resembling the way the mind operates.

To craft a mind map, place your desired question at the core of a paper or leverage cloud-based tools for streamlined organisation. As an illustration, if you're aiming to brainstorm concepts for an upcoming photoshoot, position "Fall 2022 Photoshoot" at the centre. Subsequently, extend branches outward from this central prompt, jotting down ideas in separate bubbles. Continue to add any pertinent notions to each bubble as you work on refining your ideas.

Brain Writing 

In this method of idea generation without verbal communication, each participant jots down three concepts associated with the brainstorming topic. Allocate approximately four to six minutes for this stage. Then, the participants pass their ideas to the individual on their adjacent side. 

The recipient then embellishes these ideas by adding bullet points or innovative strategies. After a few minutes, the papers are passed once more around the table, progressing until they complete a full rotation. Once the concepts have circulated throughout the group, a collective discussion takes place to determine the most promising ideas for further exploration.

  • Consider the viability and scalability of each idea. Do they resonate with your personal goals and values? Can they address a significant market need? This stage is all about refining the rough edges and sculpting your ideas into coherent possibilities. 

If you’re still struggling to find ideas you can read this lengthy, categorised list of profitable business ideas.

3. Has It Got Legs? 

After narrowing down your options, it's time to conduct a reality check. Your chosen business idea must have the potential to flourish in a competitive commercial arena. Here are key steps to ensure your idea has the strength to stand on its own:

  • Thoroughly assess the market. Understand customer preferences, purchasing patterns, and emerging trends within your chosen niche.
  • Conduct a comprehensive competitor analysis. Research existing businesses that have ventured into similar territory. Learn from their successes and failures, and identify opportunities for differentiation.
  • Seek advice from experts, mentors, or peers. Their perspectives can offer valuable insights and help you refine your idea based on experienced feedback.

Some key questions to ask yourself in this step are:

  • Would this business really address prospective customer needs and solve their problems?
  • Is this business right for, and aligned with, the current moment and setting?
  • Does this business idea have any obvious limitations or restrictions? 

4. Research 

With a clear idea in mind, dive into thorough research to gain a deeper understanding of how your concept can realistically materialise. This stage involves meticulous exploration to solidify your business strategy:

  • Study successful businesses within your chosen field and related to your concept. Analyse various launch and marketing approaches to determine the best fit for your vision.
  • Examine the financial aspects. Calculate costs, from initial investment to ongoing operational expenses. Ensure the financial commitment aligns with your resources and goals.

Again, you should ask yourself the following questions to really define your concept in its entirety:

  • Are there existing businesses already doing the same thing?
  • Have you fully analysed the market?
  • What will the approximate startup costs be?
  • What is your expected profit margin and where will it come from? And how long until you achieve profitability?

5. Refine - write a business plan

Armed with insights from research, it's time to crystallise your idea by crafting a comprehensive business plan. This document is your blueprint for success, guiding you through each phase of your entrepreneurial journey. 

It’s also an essential document you’ll need to share with business advisors or any banks/investors. Having a well-written business plan makes it much easier for them to provide useful feedback.

Some of the key points to include in your business plan are:

A Comprehensive Business Model

Delineate a comprehensive depiction of your business model, encompassing critical elements such as your targeted audience, distinctive value proposition, diversified revenue streams, and innovative growth strategies. By meticulously outlining these core components, you establish a robust foundation for your business's trajectory.

Operational Framework and Resource Allocation

Thoroughly elaborate on the operational framework that underpins your enterprise. Detail the staffing requirements, highlighting key roles and responsibilities. Furthermore, outline the strategic distribution channels that will facilitate the efficient flow of your products or services to your intended market.

Strategic Marketing Blueprint

Devote ample attention to crafting a strategic marketing plan that orchestrates effective engagement with your target market. Encompassing a comprehensive array of promotional tactics, this plan should leverage data-driven insights to foster an impactful brand presence. Outline strategies for customer acquisition and retention, branding initiatives, and campaigns that resonate with your audience.

Robust Financial Projections

Map out meticulous financial projections that span your business's foreseeable future. Provide a detailed breakdown of anticipated income sources and carefully outline projected expenses, encapsulating all operational facets. By extrapolating these figures, you can generate insightful forecasts of anticipated profits and financial growth.


Starting a business from scratch is not a linear process; rather, it's a dynamic and iterative journey of exploration, discovery, and refinement. While the initial hurdle of having no business ideas might seem insurmountable, it's merely the beginning of a transformative adventure. 

By looking within, brainstorming creatively, scrutinising viability, and conducting thorough research, you'll unveil the foundation of your entrepreneurial future. Remember, the road to a successful business is paved with determination, resilience, and a dash of innovative thinking.

With these steps and insights, you're now equipped to transform your aspirations into a tangible business reality. So, embrace the challenge, nurture your passion, and let your entrepreneurial spirit flourish as you embark on this exciting path to business ownership.

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James Waller
Content Specialist
Updated on
August 21, 2023

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