Director of Marketing

About Crunch:

Crunch is a multi-award winning Software as a Service (SaaS) company, born in the heart of Brighton with a brilliant team of 110, and over 40,000 users of our software.

Crunch isn’t your typical online accountancy firm. We’re a grassroots business built from the ground up, facing the same challenges as our clients. Since 2009, we’ve empowered thousands of small and medium sized businesses to take control of their finances with our simple, effective software, which includes real accountant support. Crunch takes the stress out of accounting, so our clients can focus on doing what they love!

Join us as a full-time, permanent Director of Marketing, which is a UK based, remote-first role, with monthly travel to Sussex for performance board meetings.

About the role:

Crunch is seeking an experienced and commercially driven senior marketing leader to define, lead and execute the company's marketing strategy during a critical phase of transformation, growth and market evolution.

As a member of the Senior Leadership Team, the Director of Marketing will own the entire marketing agenda, ensuring marketing investment directly contributes to lead generation, customer acquisition, revenue growth, retention and long-term enterprise value.

This is a hands-on leadership role requiring a proven marketing leader who combines strategic thinking with operational delivery. Whilst responsible for setting direction and building capability, the successful candidate must also be willing to roll up their sleeves and personally drive key initiatives, projects and performance improvements where required.

Leading a small but talented marketing team, the role will establish a clear growth strategy, strengthen Crunch's market position, optimise acquisition performance and build a scalable marketing function capable of supporting the next stage of the company's growth.

The role is particularly suited to someone who has successfully transformed, rebuilt or significantly improved marketing functions within SaaS, fintech, technology-enabled services, subscription businesses, accounting services or similar customer acquisition-led environments.

What does success look like in the role?:

Within the first 6-12 months, the successful candidate will:

• Define and implement a clear, high level marketing strategy aligned to Crunch's commercial and growth objectives.
• Deliver a tangible and measurable increase in high quality, qualified leads, sales opportunities and new customer acquisition.
• Partner closely with the CEO/Founder and Directors to shape and evolve the brand vision, values and strategic direction, translating this into a clear marketing strategy and leading its successful execution.
• Improve marketing contribution to revenue and establish clear attribution models.
• Strengthen Crunch's market positioning and competitive differentiation.
• Improve sales and service conversion rates throughout the customer journey.
• Establish robust reporting, forecasting and performance management frameworks.
• Successfully lead on the redevelopment and optimisation of the Crunch website and digital customer experience.
• Improve customer acquisition efficiency whilst maintaining lead quality.
• Enhance customer retention and customer lifetime value through improved lifecycle marketing.
• Develop a high-performing, accountable and commercially focused marketing function.
• Create board-level visibility of marketing performance, ROI and growth opportunities.

The full Job Description for the role is available on request.

About your skills and experience:

Essential

• Significant senior marketing leadership experience at Head of or Director level, ideally gained within SaaS, fintech, accounting, financial services, subscription-based or technology-enabled service businesses.
• Proven experience developing and executing company-wide marketing and growth strategies.
• Demonstrable track record of generating substantial lead growth and measurable revenue impact.
• Experience owning customer acquisition, conversion, retention and marketing ROI performance.
• Proven success in transforming, rebuilding, scaling or significantly improving a marketing function.
• Strong commercial acumen with experience managing budgets, forecasting performance and making investment decisions.
• Experience leading website transformation, digital optimisation and customer journey improvement initiatives.
• Strong understanding of performance marketing, SEO, CRO, CRM, lifecycle marketing and attribution modelling.
• Experience operating in lean or scaling organisations where senior leaders are expected to remain hands-on.
• Strong leadership experience managing and developing high-performing teams.
• Advanced analytical and data-driven decision-making capability.
• Excellent stakeholder management and executive communication skills.

Desirable

• Experience within accounting, fintech, financial services or regulated industries.
• Experience marketing to small businesses, sole traders and SMEs.
• Experience working within private equity-backed, venture-backed or high-growth businesses.
• Previous responsibility for building or restructuring a marketing function.
• Entrepreneurial or founder experience.

What you’ll get in return:

We’re very proud of our collaborative and inclusive working environment - you’ll be working as part of a fun and vibrant team, with a whole host of fantastic company benefits!

These include:

• A basic salary depending on experience in the range of £90,000 to £100,000 per annum.
• Fully remote working in the UK, with monthly trips to Sussex for our Performance Board meetings in a pre-agreed location.
• 33 days holiday a year (including bank holidays) - plus an extra half day off on your birthday.
• Long service gift awards plus extra holidays for 5, 10 and 15 years’ service.
• Workplace pension scheme with Scottish Widows after qualifying service period.
• Private Medical Insurance after qualifying service period.
• Life assurance (4 x salary) from day one of employment.
• Employee Assistance Programme (EAP).
• One paid volunteering leave day per year.
• Enhanced pay for parental and family leave.
• Shopping and insurance discounts with Crunch Perks via Boostworks.
• Employee 'refer a friend' scheme (clients and candidates for jobs at Crunch).
• Company funded social events.

Other information:

• This role is open to applicants with the right to live and work in the UK.
• Please note that we’re unable to offer sponsorship to overseas candidates.
• The usual working hours are Monday - Friday, 09:00 - 17:30.
• You need to be able to work from home in a comfortable, private environment, with a solid internet connection (a minimum of 10-12 Mbps upload speed) and a suitable desk and chair.
• We'll provide you with all the IT equipment you need to get set up before you start with us - so there's no need to supply your own.

We’re exploring the use of AI and automation tools to streamline parts of our hiring process (such as CV processing and interview scheduling). However, candidate screening, interviews, and final decisions are conducted by real humans.

If an applicant discloses any disability or learning difficulty, we will endeavour to provide reasonable accommodation to participate in the interview(s), which are usually carried out remotely on video calls. If you consider yourself to have a disability or learning difficulty and would like to discuss additional support available, please let us know.

Crunch is committed to equal opportunities in every aspect of our company and the community, embracing and promoting a diverse and inclusive environment for our team members, those who apply to work for us and our client base, without exception.

We believe that the key to our success is our people, we value the contributions and experiences of all who make up our community. Supported by our company policies and procedures, we will take every possible step to ensure that no person will suffer direct or indirect discrimination on the grounds of ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, age, neurodiversity or disability status.

Crunch reserves the right to perform pre-employment checks using a designated third party partner on all successful applicants for roles at Crunch, (including but not limited to): Right to Work in the UK verification, DBS check, address check, employment references and UK credit checks. Candidates will be informed of the requirement for these by Crunch in advance of these being completed.

No recruitment companies or agencies please as we’re unable to accept unsolicited CVs for our vacancies.

Pay: £90,000.00-£100,000.00 per year

Benefits:

• Bereavement leave
• Casual dress
• Company events
• Company pension
• Enhanced maternity leave
• Enhanced paternity leave
• Paid volunteer time
• Referral programme
• Work from home

Application question(s):

• Do you have Significant senior marketing leadership experience at Head of or Director level, ideally gained within SaaS, fintech, accounting, financial services, subscription-based or technology-enabled service businesses?

• Do you have proven experience developing and executing company-wide marketing and growth strategies?
• Do you have proven success in transforming, rebuilding, scaling or significantly improving a marketing function?

• Can you travel to Sussex once a month for senior leadership meetings?

Work authorisation:

• United Kingdom (required)

Work Location: Remote

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