Our story: from one bold idea
to two powerful services

Discover how Crunch started with a single bold idea and grew into a company
offering both powerful accounting software and expert accountant support, making
self-employment easier for thousands of customers.

Image of a Crunch team member
Picture of Crunch CEO - Darren Fell
Image of Helen from Crunch

How it all started

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The Challenge in 2009

Freelancers, Contractors, and Small Businesses only had two frustrating options: clunky spreadsheets or expensive accountancy firms.

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Our Idea

We created Crunch to simplify self-employment with powerful software and expert accountants.

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Our Mission

Our mission was clear: give our customers clarity, confidence, and control over their business finances.

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Our Growth

Thousands joined, and Crunch grew year after year — in clients, in purpose, and in impact.

The Crunch evolution

We became more than just accountants, we
became partners in our clients business journeys.

15 years of growth

As our client base expanded, we grew too — adding new services, tools, and specialist support for side-hustlers, startups, scale-ups, and seasoned pros.
Image of 2 crunch team members happily working.
A crunch team member wearing a headset and working on a laptop.
Image of 2 crunch team members happily working.

64,000 +clients

As our services grew, client needs became more diverse, with some seeking only our cutting-edge software, others only our expert guidance, and many both,  showing us the need to evolve further.

A strategic shift: one vision, two distinct services

We’re excited to announce that Crunch is now two specialised services under one roof.

Accounting Software

A powerful, intuitive accounting platform built for self-employed professionals and small businesses, giving you real-time control over invoices, expenses, taxes, and more.

Image of crunch software on a laptop, tablet and mobile devices.

Crunch Accountants

Expert accountants, tax specialists, and business advisors providing the personal support you need to manage finances, save money, stay compliant, and plan ahead with confidence.

Image of Crunch team member - Vvie

Just as Cola and Diet Cola serve different tastes,
Crunch offers two distinct services under one trusted brand.

Online accounting your way, with or without an accountant

An image of Crunch software on various devices with the text- "Crunch accounting software - do it yourself with powerful software - find out more"
OR
handwriting - "Pick what works for you"
An image of a Crunch senior accountant named Yvie with text- "Crunch accountants - done for you by certified accountants - find out more"

Why this is better for you

Whether you’re a tech-savvy entrepreneur or someone who
wants one-on-one financial advice, this new structure gives
you the flexibility to choose what works best for you.

Choose your path

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DIY financial management

Want DIY financial software with powerful tools?
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Expert Accountancy

Need expert advice, filings, or bespoke tax guidance?
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The Best of Both

Get the best of both by combining services. 
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More tailored experiences

With focused teams and dedicated roadmaps, each service now innovates faster and supports you better without compromises. 
Someone using Crunch software on a computer.

Still connected under one brand

Your experience remains seamless. One login, one support ecosystem, one shared mission: making accounting the easiest part of running your business.
Picture of Crunch CEO - Darren Fell

What's next?

We’re not just separating services, we’re doubling down on value. Expect faster product improvements, deeper expertise, and more responsive support. This isn’t a goodbye to the old Crunch, it’s the next step in becoming an even better version of ourselves.

Welcome to the new Crunch.
Two services. One goal. Your success.